What? of the Loom

I saw a Fruit of the Loom commercial and was puzzled by the characters. If you are unaware, Fruit of the Loom, the underwear manufacturer, has mascots. In their commercials, grown men dress like giant fruit, and interact in daily social situations as the fruit. It’s unclear to me if they are “guys dressed as fruit” or if they are supposed to be magical, mythical, giant walking and talking fruit.

What is really puzzling to me is the specific fruits that the guys are supposed to be. I’ve always understood the guy dressed as a red apple. And the two guys that are dressed as grapes, green and red (purple grapes?).

It’s always the fourth fruit guy that confuses me. What the hell is he supposed to be? He looks kind of orange/brownish and kind of spikey/leafy. WTF are you, dude? Are you a clump of spaghetti? That’s not a fruit. Are you Animal from The Muppets? Again, not fruit.




And recently, the weird orange guy has been replaced by a weird leafy green guy. That's very confusing. Did the orange guy die? Did he get cut from the group? Was he rotten, but now he's in season?



It turns out that after a little internet research, the fourth fruit is supposed to be a fig leaf. I’m assuming that the internet is referring to the green guy. I know nothing about figs or fig leaves, but I think Adam and Eve had green bikinis on.

In conclusion, I’m confused why this company chose to associate fruit with their underwear. And secondly, why include a crappy fruit like a fig or a head of lettuce with cool fruits like apple and grape. I guess that choosing a banana is just a little too suggestive.