Tuesday, February 14, 2006

0 in 4 is a Winner!!!

While strolling down the refridgerator (beer) isle at Fred Meyer, I viewed a rookie item hanging with the big boys. New Black Cherry Vanilla Coke. You might remember my post from last year commenting on the discontinuation of Vanilla Coke.



Well New Black Cherry Vanilla Coke has arrived, and I was forced to try it. I have to say, it's not that bad. It's actually kinda good. You have to understand that I have always liked Cherry Coke. It is Coke with a sugary-sweet, syrupy cherry aftertaste that is amazing. And I liked Vanilla Coke for it's smooth entrytaste and its slight "bite." So I didn't know what to expect when these two tastes combine.

My initial reaction was that this new Coke tasted okay, but not great. The flavor was a consistant solid flavor from beginning to end. It lacked the great aftertastes that I liked from the others--the sweet cherry taste that lasted and the smooth bite of vanilla. Unlike Captain Planet, their individual powers did not combine to make a greater flavor.

Now understand that I've only had one bottle. Maybe I'll be converted, and I'll later sing the praises of this drink from the highest hills in Oregon. Maybe not.

Three observations:

1. I think that "Black Cherry Vanilla Coke" is too long of a title. Especially when you throw in a "Diet Black Cherry Vanilla Coke" in the mix. Or what about "Black Cherry Vanilla Coke Zero." Or "Diet Black Cherry Vanilla Coke with Lemon." Even "Coca-Cola" got shortened to "Coke." Maybe they'll shorten it to BCV Coke. Or BCVC. Or DBVCw/L. Who knows.

2. Where is the contest? This is bullshit. When they introduce a new flavor, there should be one of those "1 in 4 wins a 1-Liter" contests. Even though I don't want a 1-Liter, I still want the satisfaction of winning every now and then. And the contest gives me slight justification for buying a pop that I don't need.

3. Lastly, I don't understand Coke's math. Cherry Coke + Vanilla Coke = Black Cherry Vanilla Coke? WTF is the "Black" cherry? Where did that come from? Why do they have to get all racial over a drink? It's just a f-ing drink. All I can guess is that they're trying to increase Coke's street cred.

3 comments:

AH said...

1. I don't think the name is that long. Have you ever been to Starbucks? People love to order a non fat soy sugar free organic extra shot mochiatto.

2. You are a greedy bastard.

3. You are correct. They are competing for street cred with their other brand, Sprite, which is apperntly huge among the younger-hipper basketball crowd. As little Lebron would say, SHOW EM MY MOTTO.

Drew said...

While you're on long soda names, don't forget Diet Cherry Vanilla Dr. Pepper.

J-Mon said...

waht happened to good old product names like:

PEZ

It doesnt get any better than that... and that's a fact.

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