I just watched a commercial for the haircutting place, Great Clips. And it scared me. Not in a “scared for my life” kind of way, but in a “oh shit, they are going to screw up my hair” kind of way. I truly believe that if I go to Great Clips, I would leave with a worse haircut than when I entered. I would bet money that the people in the Great Clips commercial don’t get their hair cut there.
It’s no secret that I get my hair cut at
SuperCuts. I’ve been going for years. Yes, it’s a low-budget chain, but they have some positive qualities. First, they are all educated at a SuperCuts school. So, their terminology is universal (like “a number two on the sides, blended, finger tight…”). Second, I can call ahead and not wait in a line. And third, I don’t like to put my name in the hat and get a random cutter. I try to request someone who I like and trust. Right now it’s Megan, aka “Snips,” at the Hollywood SuperCuts in NE Portland.
But I’ve always been hesitant of Great Clips and Precision Cuts. I had one bad experience at Great Clips (just bad in general, not worth mentioning). And my old roommate,
Drew, had a bad one at Precision Cuts. His story goes something like the lady was mean, gave him lip, and half-asses his hair. But then when he went to pay, and she saw some twenties in his money clip, she started chatting it up like they were old friends. Nice, way to work for that tip.
I guess the reason I write this post is that these chains market themselves as shitty places. I’ve never seen a commercial or print ad talking about quality or service. It’s always about low prices and half-off coupons. And I guess that’s not wrong. It’s what they are, cheap national haircut chains. But that still doesn’t make me feel good or confident in going to their stores. I feel skeptical and unsure. A haircut is a service that I buy that directly affects my appearance and self-confidence for the next month. If it wasn’t for Megan aka “Snips” or the good SuperCutters in my past (January and Rick, what what), SuperCuts would not get my business.
And does anyone else find it funny that the shittiest, most low-budget national haircut chains have such lofty names, which do nothing to describe their product or service. Super Cuts. Great Clips. Precision Cuts. No offence, but super, great, and precise are probably not the adjectives that come to my mind. It’s more like, cheap, convenient, and adequate.
Lastly, I’m glad that Great Clips understand the hesitancy and nervousness I would experience while getting my hair cut at their stores. Because their tag line for their commercial promoting their $6.99 special is “Relax. You’re at Great Clips.” That’s the equivalent of “What’d you expect? Alberson’s soda.” And “Hope you’re not allergic to dog. Taco Bell.” Seriously, relax, take a deep breath, and we’ll try to not mess up your head. And if we do, you can’t blame us, because it cost you less than seven bucks. Great Clips.